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Ever looked at your dog’s dinner and thought, “Yikes, that’s a lot of meat”? Turns out, you’re not alone—and new research shows many pet parents are ready to give Fido a greener, kinder menu makeover. A 2025 study of 2,639 dog owners from around the world found that while most people still serve up meat-based […]
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In recent years, the number of dogs per household has surged, driving up the demand for dog food. The trends of humanization and premiumization of pet food have gained momentum, particularly during the COVID-19 pandemic. This shift has influenced consumer preferences towards “human-grade” ingredients, steering clear of overly processed options. Yet, this increasing demand poses […]
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